Etsy

With over 90 million active buyers, Etsy is the go-to marketplace for handmade, vintage, and unique goods. The platform caters to independent artists, crafters, and small businesses looking to reach a niche audience. Etsy offers built-in marketing and advertising tools to help sellers optimize product visibility, along with seamless payment processing through Etsy Payments. Unlike traditional marketplaces, Etsy fosters a creative and personalized shopping experience, making it ideal for sellers with unique or artisanal products.

Challenges to Consider:

Competition can be high due to the large number of sellers in similar categories. Etsy charges listing fees, transaction fees, and additional advertising costs, which can impact profit margins. Branding is less customizable than on standalone e-commerce sites, and sellers must follow Etsy’s policies regarding handmade and vintage items. Since Etsy’s customer base expects personalized service, sellers often need to invest extra time in custom orders and buyer communication.

Countries & Regions:

Etsy operates globally, with key markets in the United States, Canada, the United Kingdom, Germany, France, and Australia. The platform supports international shipping, allowing sellers to reach buyers worldwide.